Most crypto brands lean on gradients, coins and blockchain graphics to look futuristic, which works against trust in a category that already struggles to earn it.

I built the identity around restraint instead of spectacle: simple typography, a controlled colour palette, one visual logic applied everywhere.

The identity had to hold up across the live product, a 200+ merchant network and every support channel around it, not just a logo on a slide.

A payments product carries a lot of operational weight, order flow, disputes, merchant management, and none of it can afford to feel like a spreadsheet.

I conceptualized the web and mobile app experience with the product and UI/UX team, from the Prime dashboard merchants run their business through to the wallet app end users actually hold.

The same clarity that shaped the brand carried straight into the product, dashboards, order tracking and dispute resolution that a 200+ merchant network relies on daily.

Stablecoin payments are genuinely complex, and the first instinct was to explain everything on the homepage at once.

I rebuilt the site around clarity in the first five seconds instead of completeness, cutting copy and reordering the page around what a buyer actually needed to know first.

Within two months of launch the site was driving 500+ daily active users and $25K in daily transaction volume.

Tylt needed to become a familiar name before the first sales call, with no marketing budget behind it.

I built a LinkedIn content system and SEO rich content infrastructure, carousels, thought leadership and research backed reports, that boosted organic impressions by 5x.

LinkedIn followers grew from 500 to 1,000 in a single month, and the site pulled in 35+ qualified inbound leads organically in under two months.

Explaining how money moves across borders through stablecoins is hard to do in text alone.

I planned and produced a demo video and supporting social content that showed the product moving money instead of describing it.

Video became one of the clearest ways prospects understood what Tylt actually does, before ever speaking to sales.