In her own words
I like being the person founders call when a product is starting to come together, but the story around it hasn't quite caught up yet.
Most people know me as a designer. That's where I started.
But somewhere along the way, I became more interested in everything happening around the design.
Why does one product instantly make sense while another loses you in thirty seconds?
Why do some brands feel obvious while others need three paragraphs to explain themselves?
Why do some beautiful websites still fail to convert?
Those questions slowly pulled me into product thinking, positioning, websites, marketing and growth.
Today my work rarely stays inside one box. I might redesign a landing page, rewrite the messaging, improve the onboarding, create a launch strategy, build the website, design the sales deck, and help the founders tell the story.
To me, those aren't separate projects. They're all different ways of solving the same problem. Helping people understand why a product matters.